Original live-action & illustrated films by Or Bar-El, created for brands, agencies and occasionally just for fun.
SELECTED SKETCHBOOMS
Original films, viral experiments & unexpected ideas.
USE YOUR WINGS
Unofficial Red Bull experiment
THE LAMP PROJECT
created for a Kickstarter campaign
IBIZA FINAL BOSS
Turning Ibiza nightlife meme into a video game
THE TRAIN ENCOUNTER
A stranger on a train became the inspiration for a one-of-a-kind T-shirt.
GANESHA
An unexpected encounter in India
BRAND COLLABORATIONS
NEVIOT
A 5-film series, each built around a different flavored water.
WINAMAX
A 5-film series inspired by characters from a poker tournament in Bratislava.
HELLMANN’S
A 3-film series, each launching a different new sauce.
HAPPY SUMMER
A playful way to wish students a happy summer.
ABOUT SKETCHBOOM
Real life is just the starting point.
After years of working across illustration, animation, directing and commercial filmmaking, all those different skills eventually came together in one original format: Sketchboom.
Blending live action with hand-drawn illustration, Sketchboom uses the drawing process itself as part of the storytelling, turning real-life moments into unexpected worlds.
What started as a personal creative experiment has grown into a globally followed series,
with 500K+ followers across Instagram and TikTok and millions of views worldwide.
Sometimes it starts with an idea.
Sometimes with a stupid joke.
Sometimes with a brand brief.
For selected collaborations, I build each Sketchboom from scratch around the brand, the story and the idea.
Available for selected collaborations worldwide.
GOT A BRIEF?
Let's see what Sketchboom can do with it.
I take on a limited number of selected brand collaborations each year.
Tell me a little about your project →